Camilo Güell / Creative Director

Always-on Content

Content creation, production, design and planning.

Claro is one of the biggest telecommunications Brands in Southamerica, and they rely heavily on organic Always-on content across multiple platforms. This meant that constant travel for event coverage, interviews, real-time adhoc content and other further steps were taken in order to put digital first.

DMG MORI's goal was to make their products more relatable to the broader public and we got asked the take this approach onto their social media platforms. With high quality video content, light-hearted captions and interactive formats like quizzes and polls we were able to transport the beauty of technology to their community.

Furthermore we supported the marketing team with ad campaigns, event communication, a data based paid ad strategy and a constant community management.



For the international art and music festival SCOPES driven by Porsche the challenge was clear: Taking the approach of creating a global community of like-minded creatives to their social media channels and create a platform on Instagram for artists and art lovers, showcasing exciting projects, people and events. We developed different posting formats, an updated version of the CI, a targeted paid media strategy and established a workflow between client, contractors and artists. 



For RFA, a company with a big international team in Germany dedicated to democratizing space access, we got asked the develop a brand identity. Other companies are developing the same products, so they’re in the middle of a race and needed creative visuals, slogans and storytelling to be on top of their game.

We started with developing a new slogan with a complete new look for their communications and then continued with always-on content, video productions and employer branding content.